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The Tech Oversight Project Slams Apple’s Pivot to AI, Going All-In On Mass Surveillance

Feb 27, 2024

Per Bloomberg, Apple Pivoting Resources from Apple Car to Generative AI Projects

WASHINGTON, DC – Today, The Tech Oversight Project issued the following statement slamming Apple for ending its long-rumored Apple Car project and shifting those resources to generative AI projects. Per Bloomberg’s reporting, the decision was shared by Apple’s COO Jeff Williams, and many of the employees working on the Apple Car would be shifted to the artificial intelligence division. Those employees will “will focus on generative AI projects, an increasingly key priority for the company.”

The announcement comes as the company is under investigation by the Department of Justice for potential antitrust violations that have resulted in higher prices for iOS users, decreased security, and stifled competition across the digital economy.

“While some in Cupertino will try to spin this announcement as a non-story about eliminating a non-profitable project, the fact of the matter is that Apple is trading a potential monopoly in automotive for a guaranteed one in artificial intelligence,” said Sacha Haworth, Executive Director of the Tech Oversight Project. “From our text messages to our location data, it doesn’t take a rocket scientist to understand that Apple going all-in on mass surveillance and tracking is not only deeply problematic, it also gives the company an unfair advantage in the AI marketplace. It means that our most personal data will be used to train AI models that people never opted into in the first place. Apple claims to be a leader in privacy, but this announcement proves that there is a massive difference between clever marketing campaigns and the company’s actual business decisions. This announcement raises very real concerns about what data Apple is using to train its AI models, and they will need to answer to lawmakers, regulators, and the American people.”


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